Aveda has announced the global launch of its recyclable sample sachets, which it says will reduce plastic by over 80% compared to its 10ml plastic tubes.

First introduced locally in 2021, Aveda continued its collaboration with supplier Xela Pack to develop the sample package for global launch. The new design is apparently made from FSC-certified paper.

The sachet began its global rollout in February with the launch of Aveda’s Botanical Repair Bond Building Pre-Shampoo Treatment. The company plans to expand the sampling technology to additional products later this year.

Carolynn O’Connor, director of Sales at Xela Pack said: “It was a privilege to collaborate with the Aveda team on the development of our latest paper-based packaging solution, engineered with fibre recovery at the forefront. Our objective was to create a material that meets the 80% threshold for reclaimable fibres while maintain

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