Natural Cosmetics Masterclass: Future Directions

15 January 2019
San Francisco (USA)

Masterclass Overview
Natural & organic products continue to make headway in the personal care industry. Healthy growth rates are continuing and consumer interest is rising, however there are questions about the future.

This new masterclass looks at the future direction of natural & organic products in the personal care industry. With growing M&A activity, will the future be dictated by multinationals or will niche green brands still set the pace? What is the role of standards and certification schemes? How is the palette of natural & organic raw materials evolving? What developments are occurring at the retail and consumer level? Such questions will be addressed in this new masterclass.

Morning Seminars
After an introduction to ethical labels, an update was given on the UK & European market for natural and organic cosmetics. The latest market data was given, as well as distribution, consumer and product trends. Details were given of the leading standards for natural and organic cosmetics, including COSMOS, Natrue, and new ISO 16128 guidelines. The use of fairtrade ingredients was discussed, followed by seminars on novel materials, skin biomes, and a retailing case study.

After an introduction, details are given of new natural / organic ingredients that are being used in personal care formulations. A pioneering brand shares its experiences in developing certified organic skincare products. Insights are given into how it has developed functional skincare formulations without contentious synthetic chemicals. A leading attorney gives an update on the regulatory and labeling regime for natural & organic personal care products. Guidance is given to brands on making legitimate marketing claims, and reducing litigious risks. Some fresh research is presented on buyers of natural & organic personal care products. Details are given on the typical buyers, their attitudes and motives towards such products. To conclude, an update is given on the North American market for natural & organic personal care products. Predictions are given on future growth rates, market & product developments, as well as customer behaviour.

Afternoon Workshop 
The performance of natural & organic personal care products is closely linked to ingredients. This workshop gives an update on the palette of green raw materials that can be used in natural & organic personal care products, highlighting the formulation hurdles.

An overview is given of the contentious synthetic ingredients in personal care products; details are given of permitted synthetics and allowable chemical processes for natural & organic personal care products. A rundown is given on the leading standards and certification schemes, including USDA NOP, NSF ANSI 305, NPA, COSMOS, Natrue, etc. Details will be given of green emulsifiers, surfactants, and preservative systems that can be used in natural & organic personal care products. The issues associated with using such ingredients will be discussed, as well as guidance on how to develop effective green products.

The masterclass is designed for personal care brand owners & manufacturers, formulators, ingredient suppliers, investors, certification agencies and related organizations.

Reasons to Attend
The Masterclass
addresses the following questions:
> What
is the future outlook for natural & organic personal care products?
> What developments are occurring in the US & Canadian natural and organic personal care market?
> Why are consumers turning to natural and organic products?
> What do we know about the profile of the green consumer?
> What are the marketing & distribution issues associated with natural and organic products?
> What are the issues when adopting natural & organic cosmetic personal care standards?
> How can brands place the USDA NOP logo on their products?
> What raw materials are not permitted by popular standards & labeling schemes?
> How do you overcome formulation issues when developing ‘chemically-clean’ beauty products?
> How can brands re-formulate to remove contentious chemicals from their formulations?
> How can natural & organic brands reduce their litigious risks?


 Masterclass Fee Standard rate *Early-booking rate
 1 session  USD 399    USD 399
 2 sessions: full program  USD 699    USD 649

* Early-booking rate (7% discount) for full program valid until 1st December 2018

Prices are inclusive of delegate pack and networking breaks.
The masterclass has capacity of 50 delegates so advance booking is strongly recommended.

The Masterclass will be held at Hilton San Francisco Financial District, located near Union Square and is easily accessible by most forms of transport.

Exhibitor & sponsorship opportunities
A limited number of sponsorship and exhibitor opportunities are available to meet this highly targeted audience.

For more details, or to confirm your attendance, please go to the registration page oemail us