Yeo Valley Organic’s brand strategy is taking organic products to new frontiers in the dairy industry. Yeo Valley Organic has re-launched its organic ice-creams and frozen yoghurts as part of its strategy to re-position its organic dairy products. New packaging was introduced in June and marketing campaigns are supporting the re-launch. The new packaging design […]
#1202-43 The UK Market for Organic Dairy Products
July 2004, 77 pages, EUR 699, Strong Sales Growth Easing Oversupply. Healthy market growth rates and decreasing production levels of organic milk are easing oversupply in the UK organic dairy sector. The market for organic dairy products is reporting high growth due to product innovations and marketing campaigns of producers. A number of innovative organic […]
USA: Impact of BSE on Organic Meat Industry
BSE was reported in the USA last week and the meat industry is gripped with fear on what cost will a sick cow have on the multi-billion dollar industry. The American beef industry is estimated at USD 175 billion, which includes retail sales and related businesses such as equipment and feed supplies. The USA is […]
#1001-44 The European Market for Organic Meat Products
May 2003, 440 pages, EUR 2999, Competitive Stakes Rise in Organic Meat Sector. Competition is stepping up in the European organic meat industry as a number of country markets suffer from overcapacity this year. Organic meat supplies were falling short of demand for a number of years and this encouraged many meat producers in Europe […]
#1101-42 The German Market for Fresh Organic Fruit
March 2003, 62 pages, EUR 599, Organic Fresh Fruit Sales Rise as Confidence Returns. Organic fruit sales are increasing in Germany as consumer confidence in organic foods slowly returns after the Nitrofen scandal in 2002. Consumer demand for organic foods fell sharply in mid-2002 when reports came out that contaminated wheat was fed to poultry […]