The American natural food retailer Whole Foods Market is expanding distribution of its private label products to Singapore.
The move is part of Whole Foods Market’s broader growth strategy, including the introduction of new formats like its Daily Shop stores and an expansion of direct-to-consumer shipping for private-label products across the US Whole Foods Market currently has 100 stores in the pipeline.
The retailer is starting with nearly 300 private label products across many categories—adding to the tens of thousands of grocery and everyday essentials from Amazon.sg, Amazon Fresh and local grocery and specialty retailers in the region.
Additionally, the Whole Foods Market Exclusive Brands will be available in-store at Little Farms, a natural and organic supermarket, in Singapore. With eight locations across the city-state and a recognized commitment to quality sourcing products, Little Farms is the ideal retailer to introduce these brands to the region, officials said.
“Whole Foods Market has passionate fans around the world, and we’re thrilled to bring a piece of Whole Foods Market to Singapore,” said Sonya Gafsi Oblisk, chief merchandising and marketing officer at Whole Foods Market. “For 45 years, we’ve been committed to making organic products more accessible, and we’re excited to introduce ourselves to an entirely new market where the demand for high-quality and sustainable grocery options continues to grow.”
The Whole Foods Market Exclusive Brands coming to Singapore include a selection of items from the 365 by Whole Foods Market, Whole Foods Market Exclusive Brand and Whole Paws. 365 by Whole Foods Market offers a wide assortment of essentials without compromising on value. The Whole Foods Market private label provides customers with culinary-forward food flavors.
Whole Foods Market currently has more than 4,000 SKUs in its Exclusive Brands portfolio. In 2025, the Exclusive Brands portfolio sales are up 50% compared to 2019.
An update on the natural & organic cosmetics market will be given at the Asia-Pacific edition of the Sustainable Cosmetics Summit, hosted in Hong Kong on 10-11th November. More details are on the website
