Neom Wellbeing, the UK based of natural home care & personal care products, is expanding into the US market. It has opened a concept store in New York City, with plans to open further stores.
The 481 square foot Neom Wellbeing Hub, at 395 Bleecker Street, is designed as a sanctuary to escape the city’s hustle and bustle by offering an immersive wellbeing experience.
Neom Wellbeing was founded by Nicola Elliott in 2005; the brand is centered on the four key pillars of better sleep, less stress, more energy and a boosted mood.
According to the company, direct-to-consumer sales on the U.S. website alone are expected to exceed $1 million this year. In addition, with the opening of the store, its US business is expected to grow by 85 percent this year, making up 10 percent of the overall business.
Ecovia Intelligence Comment: Although the US natural products market is highly competitive, Neom Wellbeing is offering a new concept to American consumers. The brand is successful with its range of natural home care products that are free from contentious chemicals. It is already successful in American apothecaries, spas and Nordstrom.
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