The German footwear company Birkenstock has expanded its line of Care Essentials to include natural skincare products.
The new products are hand and body washes and lotions in Relaxing and Balancing variants. Certified COSMOS Natural, the line reflects Birkenstock’s positioning around function, simplicity, and sustainability. The packaging has FSC-certified boxes and bottles made with recycled aluminium sourced in Europe.
Birkenstock launched Care Essentials in late 2024 as an extension of its holistic ideology, connecting the mind and body “from the feet up.” The debut also coincided with the brand’s 250th anniversary.”
“In 2024 we are celebrating the 250 years of tradition in shoemaking for Birkenstock,” says Quentin Ojeda, director of Birkenstock Cosmetics, explaining the thinking behind the brand extension. “Looking at our archive and at what Carl Birkenstock wrote back then in the late ’40s, we had foot care always as a pillar of foot health.”
EI Comment: Birkenstock initially launched a line of certified natural cosmetics in October 2019. It was a bold step for the footwear company to launch natural skin care products using organic ingredients. It launched the Care Essentials a year ago and is now expanding this line. It remains to be seen how it will extend the range further.
Related Report: The Global Market for Natural Personal Care Products
