Competition Stepping up in North American Market .
Natural & organic personal care products continue to gain popularity in North America, with revenues now surpassing USD 5 billion. Consumer demand for ‘chemically-clean’ beauty products and increasing distribution are stimulating market growth.
Consumers are turning to natural & organic products because of concerns about synthetic chemicals in cosmetics & toiletries. Retailers are responding by expanding their ranges of natural & organic personal care products, with some having dedicated areas for such products. Natural food shops still generate most sales, however the market share of conventional retailers is increasing. Natural & organic personal care products are making inroads in speciality personal care stores, department stores, drugstores and supermarkets.
The competitive landscape is characterised by a two-tier market, with brands owned by large cosmetic companies occupying the first tier. Although many new entrants have come into the market, few have taken up strong market positions. Competition is increasing as brands vie for shelf-space in retailers.
The 3rd edition of this report analyses the US and Canadian markets for natural & organic personal care products, which is segmented by product category:
Natural & organic skin care products
Natural & organic hair care products
Natural & organic oral care products
Natural & organic cosmetics
Natural & organic deodorants
Other natural & organic personal care products
For each product category, market information includes market size, growth forecasts (2019-2023), pricing analysis, competitive analysis, market shares by brands, sales channel breakdown, and consumer trends. Profiles are given of the leading brands, distributors and retailers.