The cosmetics industry is focusing on green formulations, resource-efficiency and packaging to reduce environmental impacts. However, there is growing evidence that such measures have little effect on the overall environmental footprint of cosmetic products. A number of life-cycle analysis studies show that the highest environmental impact of cosmetic products is at the consumer level.
As shown at the Sustainable Cosmetics Summit, companies will need to address the environmental consequences of consumption if they are to significantly reduce their ecological footprints. For instance, one study shows that 94 percent of the carbon footprint of a shampoo is at the consumer level; small changes in water temperature during an average wash can significantly reduce the overall environmental impact of the product.
Ecovia Intelligence (Organic Monitor) states sustainable purchasing and responsible consumption are the way forward. Cosmetic companies need to engage consumers for positive change if they are to make a sustainable difference. Re-formulating products with green ingredients, using fewer resources and eco-design are only part of the solution. The major challenge however is changing consumer behaviour.SGS will present its latest life-cycle analysis findings on environmental footprints at the New York summit. It will be shown that after consumption, the highest environmental impact of cosmetics is from raw materials and packaging. Although there is a growing trend to use raw materials from renewable sources, such ingredients can have complex footprints because of differences in extraction and processing techniques.
Research shows lack of choices, high prices and perceived quality of green cosmetics are major barriers to sustainable purchases. The high incidence of greenwashing in the cosmetics industry also undermines companies’ efforts to influence consumer behaviour. On the positive side, advances in mobile communications provide an opportunity for brands to engage consumers for positive change. Social media in particular improves transparency and encourages two-way dialogue between brands and consumers.
Many large cosmetic companies, including Procter & Gamble and L’Oreal, have made commitments to reduce their environmental footprints whilst significantly expanding their business in the coming years. Much of this business growth will be in developing countries. According to the OECD, the global middle-class will expand from 2 billion to 5 billion by 2030. This increase will mainly be in developing countries where consumers aspire towards western lifestyles characterized by conspicuous consumption and intense resource use. Without addressing consumer behavior, it is likely that lofty corporate goals to become more sustainable will not be met.
Sustainable Cosmetics Summit
Consumer behaviour is regularly featured in the Sustainable Cosmetics Summit, covering the environmental impact of cosmetics, green consumer behavior, and methods to encourage sustainable purchases and responsible consumption. This executive summit now takes place in the major geographic regions of the world: Europe, North America, Latin America and the Asia-Pacific. More details are on the website
Posted: April 25th 2013
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