Merchantwise is joining forces with Australian baby skincare firm, Bubba Organics, for a new range inspired by May Gibbs.
A Baby Hair & Bath Wash, Baby Moisture Lotion and Baby Bottom Cream will be available in September. The line will officially launch to the trade during the Melbourne Life InStyle Melbourne fair in August.
“Bubba Organics is the perfect fit for the May Gibbs brand – its combination of wholesome goodness, natural and organic ingredients that aren’t harmful to the environment along with being entirely designed and made in Australia, all these elements align themselves with that of the May Gibbs brand,” said Rosalie May, May Gibbs brand manager at Merchantwise.
“We are excited to be launching the range to trade at Life Instyle/Kids Instyle Melbourne and anticipate the May Gibbs x Bubba Organics range being a must-have for mums and mums to be.”
In keeping with the organic and natural values of the skincare company, the collection will be lightly scented with essential oil and nature’s highest source of Vitamin C, Australian Kakadu Plum with Marshmallow.
Related Report: The UK Market for Natural & Organic Personal Care Products
Source: Licensing.Biz (31/07)