Natural Personal Care Products Becoming Mainstream.
The US has the largest market for natural & organic personal care products in the world. Consumer demand is rising because of concerns about the potential dangers of synthetic chemicals in cosmetics & toiletries.
Mainstream retailers are expanding distribution of natural & organic personal care products, with some introducing them under their private labels. Large cosmetic companies are also launching natural & organic lines to meet burgeoning consumer demand for ‘chemically-clean’ personal care products. However, consumer confusion remains a major industry issue; most consumers are unable to distinguish legitimate natural & organic products from falsely labeled ones. Although the adoption rate of standards is rising, relatively few major brands have taken the certification route.
This report gives a detailed analysis of the US market for natural & organic personal care products. Natural skin care is the largest product category, however other categories are reporting higher growth rates. Organic Monitor forecasts the natural oral care products market to show the highest growth in the coming years. Distribution of natural oral care products is increasing in supermarkets, club stores and mass merchandisers. Established brands, such as Burt’s Bees, are also targeting this category for growth opportunities.
Although distribution of natural personal care products is increasing across channels, natural food shops continue to comprise most sales. As competitive stakes rise, new brands are focusing on specific channels. This development is adding to the fragmentation in the natural personal care products market; few brands have made inroads across a range of distribution channels.
A detailed analysis is given of the US market for natural & organic personal care products, which is segmented by product category:
Natural & organic skin care products
Natural & organic hair care products
Natural & organic oral care products
Natural & organic cosmetics
Natural & organic deodorants
Other natural & organic personal care products
Market information for each product category includes market size, revenue forecasts, pricing analysis, competitive landscape, sales channel breakdown and consumer trends. Recommendations are given to existing participants and new entrants looking at growth opportunities in this emerging market. Market shares and profiles are given of the leading brands, manufacturers, importers and retailers.
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