This deal gives Bajaj Consumer Care access to Vishal’s natural skin care and hair care products. The Banjara brand has a range of personal care products that contain natural ingredients and plant extracts.

The acquisition will be completed in two tranches. Bajaj Consumer Care will initially acquire a 49% stake, followed by the remaining 51%. This marks the company’s first acquisition till date.

Bajaj Consumer Care is part of the US$2.5 billion Bajaj Group and is a major player in the personal care industry in India and the broader Asian beauty markets. The company reported strong financial performance in 2024 with steady revenue growth and profitability and now aims to leverage Banjara’s brand to improve its market position and accelerate product launches.

Related Report: Global Market for Natural & Organic Personal Care Products