Ethical Consumerism Driving Market Growth.
The Nordic market for natural & organic cosmetics has doubled in size between 2008 and 2014. Healthy growth is occurring because of strong consumer demand for natural & organic products, and widening availability. Nordic consumers are seeking natural and organic products because of ethical and environmental concerns.
Distribution of natural & organic cosmetics is increasing in conventional channels. Although most sales are still from health food shops, these products are making inroads in department stores, beauty retailers, supermarkets, drugstores and salons.
A number of Nordic brands have entered the market in recent years, changing the competitive landscape. The market leader is successful because of its extensive product range and distribution. It is one of the few brands to have a strong presence in all four country markets. New entrants are targeting specific sales channels for business growth.
This 2nd edition report has been prepared by continuously tracking the Nordic natural & organic cosmetics market for over 10 years. The following product categories are analysed:
Natural & organic skin care products
Natural & organic oral care products
Natural & organic hair care products
Natural & organic cosmetics
Other natural & organic personal care products
Detailed market & competitive information is given for each country market (Denmark, Sweden, Norway, Finland), including market size, revenue forecasts and growth projections, competitive analysis, market shares of leading brands, pricing comparisons, product analysis and sales channel breakdown. Profiles are given of the leading brands, importers and retailers.