Healthy Growth Rates Continuing.
The German market for natural & organic cosmetics continues to grow from strength to strength. Major drivers of market growth are burgeoning consumer demand for natural & organic products and increasing distribution. Natural & organic products are predicted to comprise 10% of total cosmetic sales in the coming years.
The German market is one of the most competitive in Europe, with over 200 brands present. The entry of conventional brands, retailer private labels, and international natural brands have raised competitive stakes. Many brands are focusing on specific channels for growth, whilst others are rationalising their product ranges.
Most growth has come from the drugstore channel in recent years. Some, such as DM, have been successful with their private label ranges. Others are setting up ‘store-within-store’ concepts for natural cosmetics. Distribution is also increasing in pharmacies, department stores, perfumeries and salons. Certification is also becoming important as retailers ask brands to ‘legitimise’ their natural and organic claims.
This 3rd edition report has been prepared by continuously tracking the German natural & organic cosmetics market report for over 10 years. The following product categories are analysed:
Natural & organic skin care products
Natural & organic oral care products
Natural & organic hair care products
Natural & organic cosmetics
Other natural & organic personal care products
Detailed market & competitive information is given for each product category, including market size, revenue forecasts and growth projections, competitive analysis, market shares of leading brands, pricing comparisons, product analysis and sales channel breakdown. Profiles are given of the leading brands and retailers, as well as guidance to existing operators and new entrants.
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