French Market Becomes Prominent.
The French market for natural & organic cosmetics has shown high growth to become the second largest in Europe. Revenues were initially increasing by over 30% a year, however slower growth rates have been observed since the financial crisis.
Increasing distribution is a major driver of market growth. Natural & organic cosmetics have made most inroads in para-pharmacies and mainstream retailers. Although the sales share has shrunk, specialist retailers still comprise most product sales. Consumers are buying natural & organic cosmetics because of concerns about synthetic chemicals in cosmetics & toiletries.
The French market has experienced the highest number of new entrants and new product launches in Europe. Many large cosmetic companies have introduced natural & organic cosmetics, yet few have taken up strong market positions. The L’Oreal Group is a frontrunner, with several brands of natural and organic products. Retailer private labels are also becoming popular; a wide range of certified natural and organic cosmetics are marketed under retailer brands.
This 3rd edition report has been prepared by continuously tracking the French natural & organic cosmetics market for almost 10 years. Detailed market & competitive information is provided for the following product categories:
Natural & organic skin care products
Natural & organic oral care products
Natural & organic hair care products
Natural & organic cosmetics
Other natural & organic personal care products
Revenue forecasts are given for each product category. Market information includes market size, growth projections, pricing & distribution analysis and sales channel breakdown. Market shares and profiles are given of the leading brands and retailers. Guidance is given to companies looking at growth opportunities in this emerging market.
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