Competitive Stakes Rising as Market Evolves.
Although healthy growth in the European natural cosmetics market is continuing, competitive stakes are rising because of new entrants and growing consumer price sensitivity. Value brands are gaining market share since the economic downturn, with some retailer private labels doing exceptionally well.
Most growth in the European market is coming from mainstream retailers, with brands targeting this channel reporting strong sales. Many companies are taking a segmentation approach, focusing on specific sales channels and / or consumer groups. This strategy is responsible for newcomers to expand in Europe. In comparison, some premium natural & organic brands are losing market share because of sluggish demand from organic food shops and beauty retailers.
Changing market conditions are making many natural cosmetic firms take the direct route to get closer to consumers. Apart from setting up online retailers, a growing number of brands are opening concept stores. Concept stores have been opened by Weleda, Dr. Hauschka, Madara Cosmetics and Couleur Caramel in recent years. Other brands like Melvita and Florame are building international retail networks.
This 2010 briefing report covers the major market trends & competitive developments in the European natural cosmetics market. Market sizes and revenue forecasts are given up to 2016 for the leading country markets. Strategic recommendations and future growth projections are given for existing participants and new entrants in this dynamic market.
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