Healthy Sales Growth Continues in Europe.
The European natural cosmetics market continues to grow at a healthy rate, with revenues approaching EUR 2 billion.
Although the economic recession has affected market growth rates, consumer demand for ‘chemically-clean’ and ecological cosmetics remains buoyant. Consumers are turning to natural and organic products as they become aware of the possible dangers of parabens, phthalates and other synthetic ingredients in cosmetics & toiletries.
Mainstream retailers are responding to high consumer demand by introducing natural & organic cosmetics, some under their private labels. The entry of large retail groups is causing a large shift in sales from specialist to mainstream retailers in Europe. Products are crossing over from specialist retailers into supermarkets, hypermarkets, discount stores, drugstores, pharmacies and department stores.
The French and German markets are the fastest growing in Europe, whereas the UK market has been adversely affected by the financial crisis. Sales have been most hit in organic food shops and health food shops. Large retailers have been less affected, especially those that sell private label products at competitive prices.
Natural & organic cosmetics are also becoming more accessible as the number of concept stores increase. Dedicated stores for natural & organic beauty products are being opened by manufacturers, retailers as well as private investors. Most developments have been in Paris where flagship stores have been opened by leading brands such as Weleda and Dr. Hauschka.
Although healthy growth rates are continuing, the natural cosmetics market faces many obstacles to future growth. Major obstacles include low consumer understanding of natural & organic products, lack of harmonised / uniform standards and proliferation of symbols and logos. The development of European-wide standards such as NaTrue and Cosmos are expected to overcome some of these hurdles.
Produced by continuously researching the natural & organic cosmetics market since 2003, this report gives detailed market analysis and recommendations to new entrants and existing participants. As the competitive landscape becomes increasingly crowded, companies are advised to adopt strategies based on product differentiation and market segmentation. Apart from adopting natural & organic cosmetic standards, cosmetic companies should consider ethical sourcing and implementing sustainable strategies. Case studies are given of companies who have successfully implemented such strategies.
Detailed market & competitive information is given for each country market, which is segmented by product category:
Natural skin care products
Natural hair care products
Natural oral care products
Natural colour cosmetics
Other natural cosmetic products
Country coverage: France, Germany, Italy, UK, Spain, Austria, Switzerland, Belgium, Netherlands, Luxembourg
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