Booths, a chain of high-end supermarkets in northern England, is expanding its natural & organic personal care product range.
It has added natural skincare products of Andalou, Balance Me, A’kin, Amie and Weleda, as well as new male grooming products, of Bulldog, Hawkins and Brimble, Brisk, Mancave, and The Real Shave Company. It has expanded its bath range to include products from Andalou, Burts Bees, Green People, Bean Body, Optiat, Westlab and Lucy Bee.
There is also a new range of gift products from Cath Kidston, Emma Bridgwater, Kate Humble and Lucy Bee.
Booths has kept its top performing range of Child Farm and introduced an exciting natural brand, Professor Scrubbingtons for older children and teens. The range for children also includes Jack and Jill natural toothpaste, as well as Weleda and Taylors natural oral care products for adults.
The supermarket has also added designer and natural brands of hair care products, such as Schwartzkopf Got 2 Be, Touch of Silver, Vo5, Toni and Guy, Batiste, Green People and Andalou.
Ecovia Intelligence Comment
Natural & organic personal care products are making inroads in supermarkets once again. The multiples curtailed product ranges during the economic downturn, however Tesco, Waitrose and Sainsbury’s are once again expanding their natural & organic ranges.
An update on the UK market for natural & organic personal care products will be given at the Natural Cosmetics Masterclass, hosted in London on 11th July. More details are here.
Related Report: UK Market for Natural & Organic Personal Care Products
Source: Retail Times / Ecovia Intelligence (05/04)