Brazil: Natura’s Green Logistics Scheme


Natura’s green logistics scheme has prevented emissions of 24,700 kg of CO2 equivalent. According to the cosmetics company, this corresponds to four car laps around the Earth.

Its green logistics scheme involves the use of sustainable vehicles, such as electric cars or bicycles, to deliver the company’s products in urban areas of São Paulo, Valinhos, Belo Horizonte, Vitória and Porto Alegre.

Natura Brasil was the first company in Latin America to use electric vehicles for its logistics. The project began in October 2014 with the first cars; the second step started in June 2016 with the use of bicycles.

“This project shows that it is possible to include new technologies and innovations in our business model in order to contribute to reduce our environmental impacts,” said Keyvan Macedo, Natura’s Sustainability Manager.

In recent years, Natura also expanded the use of sea and river shipping to deliver products to its three distribution centres located in the North and Northeast regions of the country. This transport system has a lower environmental impact than road transportation, leading to a reduction of emissions of over two thousand tons of CO2e in 2015.

In 2014, Natura made a public commitment to reduce its emissions of greenhouse gases by 33% throughout its value chain by 2020 as part of its Carbon Neutral Program. All emissions that cannot be avoided are 100% neutralized through a series of compensation projects.

An update on sustainability developments in the beauty industry is given at the Sustainable Cosmetics Summit. The next edition of this international series of summits will be hosted in New York City on 3-5th May. More details are on the website

Source: Brazil Beauty News