London to Host New Organic Festival

The Go Organic Festival will be hosted at London’s Battersea Park, over the weekend of 8-9 September. Organised by Diversified Communications, the new event aims to be the biggest consumer marketing platform and celebration for the organic sector in the UK.

The organiser says the event will tap into the increasing popularity for festivals, but with a campaigning spirit and a sense of purpose. The festival will take place at Battersea Park, and will include a large purpose-built indoor area with over 100 exhibitors in the health, lifestyle, beauty and food sectors. The large outdoor space area will provide a host of activities for the whole family, including a festival stage with bands and DJs, a funfair, comedy, celebrities, an organic farm, an organic beer tent, farmer talks, cooking demonstrations by celebrated chefs, and seminars covering key aspects of natural and organic lifestyles.

Carsten Holm, Managing Director of Diversified Communications, thinks the timing of the new event is perfect.  He says: “The organic sector is seeing strong growth across all sectors, with the 2017 Soil Association Report stating total sales of organic up by an unprecedented 7.1%. So many people have asked us to do something like this and we believe there is a clear need for a major new event aimed at consumers and families, as well as the trade, which celebrates and promotes organic and brings consumers together with suppliers or organic products.”

“Held at the start of the Soil Association’s Organic September, we want this to be an incredible day out, celebrating everything that’s great about organic,” explains Holm.

The Soil Association has also expressed its support, with Clare McDermott, business development director certification, commenting: “Go Organic Festival brings a unique opportunity to share ‘all things organic’ with a wide group of people in a fun, festival setting. Organic is more relevant than ever, appealing to everyone from foodies to families, and all those who are looking for food, as it should be, and the benefits that organic brings. We are hoping that many Soil Association licensed organic brands, both large and small, will be involved and help to showcase the amazing products and innovation in organic today.”

The organiser anticipates in excess of 15,000 visitors at the event, which is promoted by a high-profile marketing campaign across the capital and further afield. Ecovia Intelligence (formerly Organic Monitor) looks forward to participating at this new event for the organic sector.  More details are on www.goorganicfestival.co.uk

Source: News Release (15/08)